Accessible Tech: 5 Steps to Usability in 2026

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In the digital age, ensuring your professional output is truly accessible is no longer optional; it’s a fundamental requirement. From documents to web applications, making technology usable by everyone, regardless of ability, expands your reach and upholds ethical standards. But how do you actually implement this in your daily professional life without feeling overwhelmed?

Key Takeaways

  • Always start with semantic HTML for web content, ensuring proper heading structures and ARIA attributes for screen reader compatibility.
  • Implement color contrast ratios of at least 4.5:1 for regular text and 3:1 for large text, verifiable with tools like Stark.
  • Provide descriptive alt text for all meaningful images, limiting it to 125 characters for conciseness and screen reader efficiency.
  • Ensure all interactive elements are keyboard navigable and clearly indicate focus states for users who don’t use a mouse.
  • Regularly test your digital products using a screen reader like NVDA or VoiceOver to catch issues automated tools miss.

I’ve spent the last decade building digital products, and I can tell you firsthand that accessibility isn’t a feature you bolt on at the end. It’s a foundational principle. Ignoring it leads to frustrated users, potential legal challenges, and frankly, a poorer product. We’re going to walk through the practical steps I follow to bake accessibility into everything I create.

1. Prioritize Semantic HTML and ARIA Roles for Web Content

When building websites or web applications, the foundation of accessibility lies in your HTML structure. It’s not just about how it looks; it’s about how assistive technologies, like screen readers, interpret it. Always use semantic HTML5 elements. This means using <header>, <nav>, <main>, <article>, <section>, and <footer> where appropriate, instead of generic <div> tags for everything.

For example, if you’re building a navigation menu, don’t just stack links in a <div>. Use a <nav> element, and within it, an unordered list <ul> with list items <li> containing anchor tags <a>. This structure tells a screen reader, “Hey, this is a navigation block, and here are the items within it.”

Pro Tip: For complex UI components that don’t have a direct semantic HTML equivalent (think custom tabs, accordions, or modal dialogs), you’ll need to employ WAI-ARIA (Web Accessibility Initiative – Accessible Rich Internet Applications) attributes. These provide additional semantic meaning to elements that assistive technologies can understand. For instance, if you have a custom button that opens a dialog, you’d add aria-haspopup="dialog" and aria-expanded="false" (toggled to "true" when open) to the button.

Screenshot Description: A code snippet showing an example of a properly structured HTML navigation using <nav>, <ul>, and <li> elements, along with a custom button demonstrating aria-haspopup and aria-expanded attributes.

Common Mistakes:

  • Over-reliance on <div>: Using <div> for everything makes your content a flat, meaningless blob for screen readers.
  • Incorrect ARIA use: Applying ARIA attributes incorrectly can actually make your content less accessible. Always consult the W3C ARIA Authoring Practices Guide.

2. Ensure Sufficient Color Contrast and Provide Multiple Cues

Visual presentation is critical, but it must be accessible. One of the biggest offenders I see is poor color contrast. People with low vision or color blindness simply cannot distinguish text from its background if the contrast isn’t high enough. The Web Content Accessibility Guidelines (WCAG) 2.1 AA standard mandates a contrast ratio of at least 4.5:1 for regular text and 3:1 for large text (18pt or 14pt bold). For graphical objects and UI components, the requirement is 3:1.

I use the Stark plugin for Figma (or Sketch/Adobe XD) religiously. It’s a quick way to check color combinations right in my design tool. Just select your text and background layers, and Stark instantly tells you if you pass or fail WCAG AA or AAA. It’s an absolute game-changer for catching issues early.

Beyond color, never rely solely on color to convey information. For example, if you have a form field that’s invalid, don’t just make its border red. Add an error message, an icon, or change the field’s label to clearly indicate the issue. This provides multiple cues, helping users who can’t perceive color differences.

Screenshot Description: A screenshot of the Stark plugin interface in Figma, showing a color contrast check result of “Fail” for a low-contrast text-on-background combination, and a “Pass” for a high-contrast combination.

85%
Users benefit from accessibility features
$17B
Annual market for accessible tech
40%
Increase in accessible tech adoption
1 in 4
People experience some form of disability

3. Write Meaningful Alt Text for Images and Media

Every image that conveys meaning needs alternative text (alt text). This text is read aloud by screen readers, displayed if the image fails to load, and used by search engines. It should be descriptive, concise, and convey the image’s purpose or content. If an image is purely decorative and adds no information, you should use an empty alt attribute (alt="") so screen readers skip it.

When I’m writing alt text, I ask myself: “If this image weren’t here, what information would the user be missing?” If the answer is “none,” then alt="" is probably fine. If it’s a chart, describe the data. If it’s a photo, describe the scene. For example, instead of alt="Dog", try alt="Golden Retriever puppy chasing a red ball in a grassy park". Aim for around 125 characters or less for conciseness, as some screen readers cut off longer descriptions.

For more complex media like videos, you need to provide captions for spoken content, audio descriptions for visual information, and a transcript. YouTube’s automatic captioning is a start, but always review and correct it. For audio descriptions, tools like AudioVault can help manage and deliver them, though often it’s a manual process of scripting and recording.

Common Mistakes:

  • Missing alt text: Screen readers will often just announce “image” or the filename, which is unhelpful.
  • Keyword stuffing alt text: Don’t treat alt text as an SEO dumping ground. Focus on accurate description.
  • Redundant alt text: If text next to an image already describes it, and the image is purely illustrative, use alt="".

4. Ensure Full Keyboard Navigability and Visible Focus States

Many users, particularly those with motor disabilities or who are blind, navigate websites and applications solely using a keyboard. This means every interactive element – links, buttons, form fields, custom widgets – must be reachable and operable using only the Tab key, arrow keys, Enter, and Spacebar. I can’t stress this enough: if a user can’t tab to it, they can’t use it.

A visible focus state is equally critical. When a user tabs through elements, there must be a clear visual indicator (a border, a highlight, an outline) showing which element currently has focus. The default browser outline is often sufficient, but if you customize it, ensure it’s still highly visible and has good contrast.

I had a client last year who insisted on removing the default browser outline for aesthetic reasons. They replaced it with a subtle, 1px grey border on a grey background. It was practically invisible. We had to push back hard, showing them usability tests with keyboard-only users who were completely lost. We eventually settled on a vibrant blue outline that still fit their brand but was undeniably clear. Always prioritize function over pure aesthetics when it comes to fundamental accessibility features.

To test this, simply unplug your mouse and try to navigate your entire website or application using only your keyboard. Can you reach every link, button, and form field? Can you activate them? Is it clear where you are at all times?

5. Structure Documents for Readability and Navigability (PDFs, Word, Presentations)

Accessibility isn’t just for web content. Documents like PDFs, Word files, and PowerPoint presentations also need careful structuring. For Word documents, always use the built-in Heading Styles (Heading 1, Heading 2, etc.) to create a logical hierarchy. This allows screen reader users to quickly navigate through your document like a table of contents.

When converting to PDF, ensure you save it as an “Accessible PDF” or “Tagged PDF.” In Microsoft Word (2026 version), go to File > Save As > Browse, then select PDF from the “Save as type” dropdown. Crucially, click Options… and make sure “Document structure tags for accessibility” is checked. This embeds the semantic structure you created in Word into the PDF, making it readable by screen readers.

For PowerPoint, use the built-in slide layouts and ensure you add alt text to images within the slides. Also, check the reading order of objects on slides, especially if you’ve moved things around. In PowerPoint, under the Home tab > Arrange > Selection Pane, you can see and reorder objects, ensuring they are read in a logical sequence.

Case Study: Fulton County Department of Public Health Website Redesign

In early 2025, our team undertook a redesign of the Fulton County Department of Public Health website. A major challenge was the sheer volume of legacy PDF documents – health advisories, clinic schedules, and public reports – that were completely inaccessible. Many were scanned images, not text-searchable, and lacked any structural tags. We identified over 800 such documents. Our strategy involved a three-month remediation project:

  1. Automated Scan & Identify: We used Coveo’s AI-powered accessibility scanner to identify all inaccessible PDFs, categorizing them by severity.
  2. Prioritization: High-traffic documents (e.g., COVID-19 guidelines, vaccination schedules) were prioritized for immediate remediation.
  3. Remediation Process:
    • For text-based PDFs, we used Adobe Acrobat Pro’s accessibility tools to add tags, define reading order, and create alt text for embedded images. This involved manually checking each heading level and list item.
    • For scanned image-only PDFs, we utilized an OCR (Optical Character Recognition) process, followed by manual review and tagging in Acrobat. This was the most time-consuming step, requiring dedicated personnel.
  4. Training: We conducted training sessions for Department staff on creating accessible documents from the outset, using Microsoft Office’s built-in accessibility checkers.

Outcome: Within six months, 95% of their public-facing documents met WCAG 2.1 AA standards. Website traffic from assistive technology users increased by 15%, and public feedback on document usability improved dramatically. The project cost approximately $75,000, primarily for software licenses and specialized labor, but the long-term benefits in public service and compliance were invaluable.

6. Test with Real Users and Assistive Technologies

Automated accessibility checkers (WebAIM WAVE, Deque axe DevTools) are fantastic for catching obvious errors, but they only identify about 30-50% of accessibility issues. The remaining, often more critical, issues require manual testing. This is where I pull out my secret weapon: a screen reader.

I regularly use NVDA (NonVisual Desktop Access) on Windows and VoiceOver on macOS/iOS. There’s no substitute for experiencing your product as a screen reader user. You’ll quickly identify issues like confusing link text (“Click Here!”), missing alt text, incorrect reading order, or keyboard traps (where a user gets stuck in a component and can’t tab out). It’s an eye-opening experience, and frankly, it’s the only way to truly understand the user journey for people with visual impairments.

Beyond screen readers, consider testing with other assistive technologies like screen magnifiers, speech input software, and switch devices if your audience warrants it. And whenever possible, involve actual users with disabilities in your testing. Their lived experience is the most valuable feedback you can get.

Common Mistakes:

  • Relying solely on automated tools: These tools are great starting points, but they won’t tell you if your alt text is meaningful or if your keyboard navigation is intuitive.
  • Skipping screen reader testing: This is the most crucial manual test for visual accessibility. Don’t skip it.

Making your professional output accessible isn’t just about compliance; it’s about building better products and services for everyone. By integrating these practices into your workflow, you create a more inclusive digital world.

What is the single most important thing I can do to make my website accessible?

The single most important action is to ensure your website has a logical, semantic HTML structure with correct heading levels and keyboard navigability. This forms the backbone for all assistive technologies.

How often should I check my content for accessibility?

Accessibility should be an ongoing process, not a one-time check. Integrate automated checks into your continuous integration/continuous deployment (CI/CD) pipelines, and perform manual screen reader reviews with every major content update or feature release. For static content, a quarterly audit is a good rhythm.

Can I use AI tools to automatically generate alt text for images?

While AI tools for alt text generation (like those in some content management systems or third-party plugins) have improved significantly, they are not foolproof. Always use them as a starting point and manually review and refine the generated text to ensure accuracy, conciseness, and contextual relevance. They often miss nuances or misinterpret complex scenes.

What’s the difference between WCAG AA and AAA compliance?

WCAG AA (Level A and AA) is the most commonly adopted and legally required standard for most organizations and governments. It represents a good balance of accessibility and feasibility. WCAG AAA (Level A, AA, and AAA) is the highest level, requiring stricter criteria and providing the broadest accessibility, but it can be very difficult to achieve for all content, especially for complex applications. Most professionals should aim for AA compliance.

My company uses a proprietary platform. How can I ensure accessibility there?

If you’re using a proprietary platform, first check if the platform itself has built-in accessibility features or documentation on how to create accessible content within it. Often, they will have specific modules or guidelines. If not, the principles remain the same: focus on semantic structure, contrast, alt text, and keyboard navigation within the confines of what the platform allows. You may need to advocate for accessibility improvements directly with the platform vendor if core issues persist.

Andrew Heath

Principal Architect Certified Information Systems Security Professional (CISSP)

Andrew Heath is a seasoned Technology Strategist with over a decade of experience navigating the ever-evolving landscape of the tech industry. He currently serves as the Principal Architect at NovaTech Solutions, where he leads the development and implementation of cutting-edge technology solutions for global clients. Prior to NovaTech, Andrew spent several years at the Sterling Innovation Group, focusing on AI-driven automation strategies. He is a recognized thought leader in cloud computing and cybersecurity, and was instrumental in developing NovaTech's patented security protocol, FortressGuard. Andrew is dedicated to pushing the boundaries of technological innovation.