Agentic AI: Opportunity & Risk for 2028

Listen to this article · 10 min listen

The rapid evolution of artificial intelligence (AI) has sparked both immense excitement and significant apprehension across industries. As a consultant specializing in integrating advanced tech solutions for businesses, I’ve seen firsthand how AI can redefine operational paradigms, but also introduce unforeseen complexities. It’s imperative that we approach this transformative period by highlighting both the opportunities and challenges presented by AI, because only through a balanced perspective can we truly prepare for its impact. The question isn’t whether AI will reshape our world, but rather, are we ready to strategically harness its power while mitigating its inherent risks?

Key Takeaways

  • AI agents, like those used in agentic commerce, are moving beyond simple automation to perform complex, multi-step tasks autonomously, including market research and negotiation.
  • Implementing AI solutions requires a significant initial investment in data infrastructure, talent acquisition, and specialized software, which can be a barrier for small to medium-sized enterprises.
  • Addressing the ethical implications of AI, such as data privacy, algorithmic bias, and job displacement, is critical for sustained public trust and regulatory compliance.
  • Businesses that proactively invest in AI training for their workforce and establish clear governance frameworks will gain a competitive advantage by 2028.
  • The current regulatory environment for AI is fragmented; companies must monitor emerging legislation like the EU AI Act to ensure compliance and avoid penalties.

The Rise of Agentic Commerce: A New Frontier for Business

I’ve watched the AI landscape shift dramatically over the last few years. What started as basic chatbots and predictive analytics has blossomed into something far more sophisticated: agentic commerce. This isn’t just about AI assisting humans; it’s about AI agents taking on end-to-end tasks, from initial market research to product procurement and even negotiation. Think of a scenario where an AI agent, leveraging vast datasets and sophisticated algorithms, identifies a gap in the market, designs a product concept, finds manufacturers, negotiates pricing, and then launches a targeted marketing campaign—all with minimal human oversight. This capability is no longer science fiction; it’s becoming a commercial reality.

My firm recently worked with a mid-sized e-commerce retailer based in Atlanta, “Peach State Goods,” struggling with inventory optimization. Their manual process for identifying trending products and sourcing suppliers was slow and often led to missed opportunities or overstocked items. We implemented an agentic commerce system that utilized AI agents to continuously monitor social media trends, competitor pricing, and supply chain logistics. Within six months, the AI agents had identified three previously untapped product categories, negotiated favorable terms with new suppliers in Southeast Asia, and reduced their average inventory holding period by 25%. This wasn’t just automation; it was autonomous strategic execution. The system even flagged potential shipping delays from the Port of Savannah and rerouted orders through alternative channels before human managers were even aware of the issue. The critical lesson here? AI agents are not just tools; they are becoming active participants in the commercial ecosystem.

Navigating the Investment and Infrastructure Hurdles

While the allure of AI’s transformative power is undeniable, the path to implementation is often fraught with significant challenges, primarily revolving around investment and infrastructure. Many of my clients, especially those not part of Fortune 500 companies, balk at the initial capital outlay. Building a robust AI infrastructure isn’t cheap. It demands powerful computing resources, often cloud-based like Amazon Web Services (AWS) or Microsoft Azure, specialized software licenses, and, crucially, a clean, well-structured data foundation. Frankly, if your data is a mess, your AI will be a mess. Garbage in, garbage out—it’s an old adage, but never more relevant than with AI.

Beyond the hardware and software, there’s the talent gap. Finding skilled AI engineers, data scientists, and machine learning specialists is incredibly difficult and expensive. The demand far outstrips the supply, driving up salaries and making recruitment a fierce battle. Businesses need to invest heavily in upskilling their existing workforce or face being left behind. I consistently advise clients to start small, perhaps with a pilot program focusing on a single, high-impact area, rather than attempting a full-scale AI overhaul from day one. This allows for controlled learning, measurable results, and a more compelling case for further investment. You can’t just throw money at AI and expect magic; it requires strategic planning and incremental growth.

Ethical Dilemmas and the Imperative of Responsible AI

The opportunities presented by AI are immense, but so are the ethical quandaries it introduces. We cannot, and must not, ignore the darker side of this technology. Issues like algorithmic bias, data privacy, and job displacement are not theoretical concerns; they are real-world problems demanding immediate attention. For instance, an AI system trained on biased historical data can perpetuate and even amplify existing societal inequalities, leading to discriminatory outcomes in areas like hiring, lending, or even criminal justice. I had a client in the financial sector who, after implementing an AI-powered loan approval system, discovered it was inadvertently redlining certain demographic groups due to historical data patterns. We had to completely retrain the model, a costly and time-consuming process, but absolutely necessary for ethical operation.

Furthermore, the question of data privacy becomes increasingly complex as AI agents collect and process vast amounts of personal information. Who owns this data? How is it secured? What happens if it’s breached? Regulations like the General Data Protection Regulation (GDPR) and emerging US state-level privacy laws provide a framework, but AI’s capabilities often push the boundaries of existing legislation. My strong opinion is that companies must adopt a “privacy by design” approach, embedding privacy protections into AI systems from their inception. This isn’t just about compliance; it’s about building and maintaining consumer trust, which, in the long run, is far more valuable than any short-term gain from lax data practices. The public is increasingly wary, and one major ethical misstep can tank a company’s reputation faster than any technological breakthrough can build it.

Workforce Transformation and the Future of Employment

The impact of AI on the workforce is perhaps the most debated challenge. While some herald AI as a creator of new jobs and augmenter of human potential, others fear widespread job displacement. Both perspectives hold truth. Certain routine, repetitive tasks are undoubtedly ripe for automation by AI. This isn’t a prediction; it’s already happening. Manufacturing, customer service, and data entry roles are seeing significant shifts. However, this doesn’t automatically mean mass unemployment. Instead, it signals a profound transformation in the nature of work.

The real opportunity here lies in upskilling and reskilling the workforce. Instead of viewing AI as a replacement, we should see it as a powerful co-worker. Jobs will evolve, requiring new skills focused on AI management, ethical oversight, and creative problem-solving that AI cannot replicate. For example, my team recently helped a logistics company in Savannah whose truck dispatchers were concerned about AI optimizing routes and schedules. Instead of firing them, we retrained them to become “AI supervisors,” focusing on monitoring the AI’s performance, handling exceptions, and improving the models. Their roles shifted from manual data entry and decision-making to strategic oversight and human-centric problem-solving. This kind of proactive adaptation is absolutely essential. Companies that invest in their human capital, empowering them to work alongside AI, will be the ones that thrive. Those that don’t will face significant internal resistance and a talent drain. It’s a choice: empower your people, or watch them leave.

Regulatory Landscape and Governance Frameworks

The regulatory environment surrounding AI is still in its infancy, creating both uncertainty and opportunity. Governments globally are grappling with how to govern a technology that evolves at breakneck speed. The European Union’s AI Act, for example, is a landmark piece of legislation aiming to classify AI systems by risk level and impose stringent requirements on high-risk applications. This kind of proactive regulation, while complex, provides a clearer framework for businesses operating within those jurisdictions. In the US, the approach is more fragmented, with various federal agencies and state governments (like California with its own privacy laws) developing their own guidelines and rules.

For businesses, this fragmented landscape presents a challenge. How do you ensure compliance when the rules are still being written and differ across regions? My advice to clients is always to establish robust internal AI governance frameworks now. This includes creating AI ethics committees, developing transparent AI development policies, and conducting regular audits of AI systems for bias and performance. It’s about building trust and demonstrating accountability. A lack of clear regulation doesn’t mean a lack of responsibility. In fact, it often means the opposite. Companies that self-regulate effectively and prioritize ethical AI development will be better positioned to influence future policy and gain a competitive edge when comprehensive regulations inevitably arrive. Waiting for the government to tell you what to do is a recipe for disaster; proactive self-governance is the only sensible path.

The journey with AI is complex, filled with incredible potential and significant pitfalls. By proactively addressing the investment, ethical, workforce, and regulatory challenges, businesses can responsibly harness AI’s power, ensuring sustainable growth and innovation.

What is agentic commerce?

Agentic commerce refers to the use of autonomous AI agents that can perform complex, multi-step commercial tasks, such as market research, product design, supplier negotiation, and marketing campaign execution, with minimal human intervention. These agents move beyond simple automation to make strategic decisions and execute actions independently.

What are the primary investment challenges for AI adoption?

Key investment challenges include the high cost of robust computing infrastructure (e.g., cloud services, specialized hardware), expensive software licenses for advanced AI tools, and the significant financial outlay required to attract and retain skilled AI talent like data scientists and machine learning engineers. Data preparation and cleaning also represent a substantial, often underestimated, investment.

How can businesses mitigate AI-related job displacement?

Businesses can mitigate job displacement by focusing on workforce transformation through extensive upskilling and reskilling programs. This involves training employees to manage and oversee AI systems, interpret AI-generated insights, and perform tasks that require uniquely human skills like creativity, empathy, and complex problem-solving, rather than replacing them outright.

Why is ethical AI development so important?

Ethical AI development is crucial to prevent issues like algorithmic bias, protect user data privacy, ensure fairness in decision-making, and maintain public trust. Unethical AI practices can lead to discriminatory outcomes, legal penalties under regulations like GDPR, and severe reputational damage, ultimately hindering the adoption and success of AI initiatives.

What should companies do to prepare for evolving AI regulations?

Companies should proactively establish internal AI governance frameworks, including AI ethics committees and transparent development policies, and conduct regular audits of their AI systems. They must also closely monitor emerging legislation, such as the EU AI Act, and aim for “privacy by design” to ensure future compliance and influence policy discussions, rather than waiting for regulations to be fully enforced.

Andrew Deleon

Principal Innovation Architect Certified AI Ethics Professional (CAIEP)

Andrew Deleon is a Principal Innovation Architect specializing in the ethical application of artificial intelligence. With over a decade of experience, she has spearheaded transformative technology initiatives at both OmniCorp Solutions and Stellaris Dynamics. Her expertise lies in developing and deploying AI solutions that prioritize human well-being and societal impact. Andrew is renowned for leading the development of the groundbreaking 'AI Fairness Framework' at OmniCorp Solutions, which has been adopted across multiple industries. She is a sought-after speaker and consultant on responsible AI practices.